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THE SWINGING 70s
The 1970s reversed the trend of the 60s and Lincolns once again became larger and plusher. The vehicles established themselves as the ultimate in room and luxury. The sportier Mark IV coupe went after the younger, "new rich" consumers of the early 70s. In 1974 Lincoln introduced the first rear-window defrost system. In addition, Lincolns started a fashion trend. In keeping with the times of over-the-top styles, Lincoln signed on designers like Givenchy, Gucci, Cartier and Bill Blass to put their marks on a Lincoln.
The 1970s reversed the trend of the 60s and Lincolns once again became larger and plusher. The vehicles established themselves as the ultimate in room and luxury. The sportier Mark IV coupe went after the younger, "new rich" consumers of the early 70s. In 1974 Lincoln introduced the first rear-window defrost system. In addition, Lincolns started a fashion trend. In keeping with the times of over-the-top styles, Lincoln signed on designers like Givenchy, Gucci, Cartier and Bill Blass to put their marks on a Lincoln.
